Recently, the GAP Red collection has been seen all over advertisements, on celebrities, and in every day conversation. In case you haven’t yet heard of the Red Campaign, it is a campaign through GAP, supporting the fight against AIDS. Half of the proceeds from each Red Product purchase goes to the fund to fight AIDS.
Last Monday, in my PR 99 class, a woman came to speak to our class explaining the campaign or project. Bono from U2 is the primary supporter of this project, and she had wonderful things to say about him. The entire presentation was great, and it really made you want to go out and support the cause.
A primary product they offer are the red colored tees that have a word written on them. Words that may be as such: Desi(red), Bor(ed), Ti(red), Inspi(red), etc. They have many other products as well that aren’t necessarily red in color, but Red in significance.
Faces that can be seen representing the products include Steven Spielberg, Penelope Cruz, Chris Rock, Dakota Fanning, and more! Other brands also helping the fund include Verizon Wireless which offers a Red phone, I Pod, Armani, Converse, and American Express. Oprah has also contributed two shows to promoting the line, and has increased sales for the products tremendously. It is a great campaigning idea, and it is a wonderful way to help a cause that needs support!