Buy Music

While it seems as though we live in a world filled with downloads, uploads, burning, and pirated media, there are still many consumers that buy products. If I were part of a record company, or an artist, I would look into the core reason of why these people buy instead of download. There is no doubt that the leading reason why people purchase music is out of loyalty for their favorite artists. In this case I would capitalize on these feelings, and attempt to make more consumers feel appreciated.

One way to gain loyalty is to have a few days in which the artists sit and hand sign sleeves of their debuting album. There is no doubt that their hands would be hurting, but this would easily persuade loyal fans to go out to the record store, and buy the album quickly, maybe fans would even travel to specific locations to pick it up! Other offers like an exclusive band T-shirt with purchase. Maybe include an exclusive band DVD, computer media, or secret tracks. Some companies have begun giving music samplers with CD purchases. This both gets music fans interested in purchasing the CD, but also introduces them to other bands on their label.

Lowering prices would indeed increase sales numbers, but if this is not feasible it is most important to make the consumer feel appreciated.