PR and Blogging

Public relations is a difficult field in the aspect of making all parties satisfied. While a company has many expectations of a PR firm or campaign, the PR firm always has to consider the public. Because a large focus of this course is blogging, I want to consider how wonderful blogging is as a form of Public Relations.

As a student in the department of Journalism, and as a Board member for Associated Students I have become increasingly aware of how politics, and maybe even the “real world” works. As a member of A.S. it can be…intimidating(?) knowing that the newspaper has strong control over how I, or others, are representing Associated Students and the student of SJSU. It is easy to nicely comment on something, and it is even easier for a journalist to quote one in a manner that sounds nothing like the original intent of the message.

It is crucial to have some form of check, and it is crucial to feel a sense of insecurity, it only makes you work that much harder, but it is relieving to have a blog in which one, or a company can express efforts and the work that is being accomplished.

Blogging is essentially an open forum for a company to show exactly how their efforts are benefiting the consumer. It is a free and easy way to not only shine light on the company’s efforts, but to advertise as well. All in all, it is quite convenient when a trend is easily transformed into an effective field of work.