Keep it Simple!

When thinking of media, many people’s minds direct them straight to commercial campaigns, celebrities, and paparazzi. With this week being fashion week in NYC I got to thinking about past, recent, and future fashion trends. In the fashion world of media much controversy and excitement has recently occurred due to GAP’s “Keep it Simple” campaign. As many have begun to notice, the skinny pant has been reintroduced, and Audrey Hepburn has become part of it. In this new GAP commercial campaign, ACDC’s hit “Back in Black” plays while clips of Hepburn dancing from the film Funny Face are shown.

While GAP representatives have been extremely zealous over this campaign, many Hepburn fans have mixed reviews. According to Kyle Andrew, vice president of Gap Marketing, this is in fact the first time in 12 years that a film clip of Hepburn has been given the authority to be used in a commercial campaign in North America. While many of Hepburn fan’s love these up beat commercials, there has been just as much if not more criticism concerning it. Hepburn has been a beauty and fashion icon for decades, and she is represented wonderfully in the commercials. While I love it, and think everyone should check it out, is it wrong to use these icons for the benefit of a company? Who is to tell when it is appropriate or when it is not? You can view the commercial on You Tube at http://www.youtube.com/watch?v=wk1MnEzvnLk. Enjoy…I hope!